About Us

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That first float... I know not everybody has an amazing first float, but most at least feel good and relaxed afterwards. Mine was life-changing. Emerging from the tank, I felt as if my body and mind hit control+alt+delete - a total reset - and I was now in a new alternate universe. I sauntered down the hallway feeling high. As soon as I began speaking to my girlfriend, I started giggling uncontrollably. “Why do I feel so good? Why don't I always feel this good? Why isn't this extremely popular and in Madison of all places?”. As I spoke to one of the owners of Spacetime Tanks, I noticed how sharp my senses were, how quickly thoughts were coming and how clear I was speaking. I was used to speaking like it was the last time I would ever speak, but in this post-float state, I was so in the moment. My new plan became to finish school, receive my degree in nutritional science and open a wellness center with a couple of float pods.

 

After another year in school, I began feeling bored of the curriculum. I felt this was due to the rising popularity in healthier eating; the focus on local foods; eating whole foods; the rise of organics. Old friends began contacting me for health and diet tips. It eventually came to a peak where about one person a week would message me to thank me for all the posts I made over the past few years on nutrition and wellness, excitedly tell me that they are on a similar path to get healthier, and asked if I could recommend some resources for them to get started. Though I felt as if I was on the right path, the path of helping others become healthier themselves, it just didn't seem like enough anymore. I had thoughts that my path needed to take a new course and that people would be able to get the nutrition advice they needed elsewhere.

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Around the same time, I came across author, Jake Ducey, who is just a few years younger than I am, and grabbed a copy of his book, “Into the Wind”. His book inspired me. I took a break from school, quit my job and traveled. During my travels, I would book a float as soon as I landed somewhere to help with jet lag and sleep recovery. I was reading about and met other young, successful wellness industry business owners during my travels too. When I would mention my dream of someday opening a float center once I finished school and took some business classes, people kept repeating the same thing, "Why wait? Why not do it now? You'll figure things out along the way. You don't need a business degree to start a business!". It sounded crazy at first because we are used to being told that we need a degree to do what we want to do with our lives. But I realized that these other young people figured it out, so why couldn't I?

Opening a float center is work. Hard work. Work that challenged me to my core. I've pulled all-nighters and even had a couple of small breakdowns where I lay on the floor sobbing out all the built up stress. Everything that could have went wrong did, and then some. But I would receive phone calls and emails every few days from people anticipating my opening. People who needed to float. Them, my loving, patient girlfriend and the many float center owners I had become friends with kept me going. Plus, once I got so deep into the project, taking out big loans, signing a long-term lease and constructing the build out, I had a lot more to lose than just a dream.

 

Then, the doors finally opened and the stories began pouring in. The thanks. The hugs. The crying from people who have lived with chronic pain for years and finally found relief at Float Madison. These people are the reason why I come in day-after-day, even when things seem mundane, I'm high stressed and I have little to no free-time to be with family and friends. These people are what make Float Madison the special sanctuary I call my other home. ...And, I get to float whenever I want now.

 

What I really want out of my story is to inspire others who go through what we all go through; the mental blocks, the fears, and the resistance. When you have a dream, go for it. Just begin the journey. You will learn so much in the process, and even if your end goal isn't met, I bet the journey will take you down unexpected avenues that will lead to new connections, friends, goals and dreams. The float tank is an incredible tool for sorting ideas out and helping you realize your true potential.

 

I want to express my deepest gratitude to all of those that told me to “go for it” when I was questioning whether or not I had what it took to open a float center. Thank you to all of you who float here, whether it's once in a while or multiple times a week. Thank you for all the hugs and high fives. Thank you for following along my journey, and we hope to see you in soon!

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• Greg has been a member of the Floatation Tank Association since 2016. In 2019, he was one of five people in the float industry around the world chosen to bring new life to the organization by serving on the new board of directors as treasurer; helping to rebuild the website; leading the Manufacturers, Suppliers, and Consulting committee; serving on Sanitation committee; and serving on the Membership committee.

• He has been a certified Pool & Spa Operator since 2015 (The national standard for spa operators since 1972). 

• He has attended the Float Conference every year since 2014 and presented at the 2023 Float Conference about running a float center solo.

• He is very active in the float industry, offering help to any float tank owner in the world, whether it's a float business or someone with a tank in their home. If you have questions about anything float-related, including build-out, help with choosing a float tank from the various manufacturers, float tank maintenance, fixing a float tank, etc., please don't hesitate to reach out!